corsia logo

Toyota Tesla 2012 EV Collaboration

Toyota Tesla 2012 EV Collaboration

In the summer of 2011, Toyota Motor Corporation announced its plans for a partnership with the new trendy automaker: Tesla Motors. Almost four years later, the partnership has ceased, but the efforts toward sustainability continue with full speed.

Toyota and Tesla had joined forces to develop Toyota’s first electric vehicle. The news did not come as a surprise since Toyota acquired a 3 percent stake in the Silicon Valley upstart a year earlier, which many considered a sign for something bigger. This collaboration led to the creation of a new electric version of the RAV4, one of Toyota’s most popular models.

Today we will dive deeper into what this collaboration meant for both companies. With Tesla Cybertruck and Toyota Mirai the two marques seem to be drifting apart rather than coming together. What happened with that Toyota EV?

What is Toyota RAV4 EV?

Though now discontinued, this eSUV was dreamed to be a gamechanger. They basically took one of the most popular Toyota models and decided to properly electrify it. Here is where Tesla comes in. Their of the deal focused on supplying the electric powertrain components, including the motor and lithium-ion (Li-ion) battery pack.

Toyota-RAV4-EV-at-LA-Auto-Show
Image Source: fastcompany.com

RAV4 EV was supposed to provide both a good range and a “spirited driving”. It came in two versions – normal and sport – where the latter allowed for acceleration from 0 to 60 mph in 7s. The sport mode provides 154 horsepower. Though somewhat impressive for an SUV, it is nowhere near what current EVs offer.

A sad omission was the one-pedal breaking system that Tesla has in their models. Instead Toyota decided to equip their eSUV with their Prius’s breaks to the dislike of many fans.

The battery pack of the RAV4 EV consisted of nearly 4,500 cells and was rated at 41.8 kWh. To maximize the battery life you could switch between two charging modes. The standard one charged the battery to 35kWh, reducing its range to 92 miles and extending its life. The extended mode charged the battery to its full capacity for a range of 118 miles.

How successful was Toyota RAV4 EV?

Knowing that the whole project is now discontinued, you can imagine that something did not work out. The RAV4 EV had a low-volume production from the get-go though and sold solely in certain Californian markets.Only 2,600 vehicles were to be produced during a period of three years. Interestingly enough, almost all vehicles were sold with 2,533 RAV4 EVs in circulation, and the rest were saved as test and display vehicles.

The partnership provided Toyota with “a compliance car” to meet the zero-emission rules issued by the California Air Resource Board. And for Tesla, the deal meant money, its first factory at a bargain price, and the credibility that comes with working together with an industry leader.

So what went wrong? Nothing really. Despite a minor software problem, which required a recall of some vehicles, the partnership outcome had no serious issues. The clashes that occurred between the two automakers were primarily over the ideology behind the development of electric vehicles.

The decision came from Toyota, who decided to focus on hydrogen fuel cell cars. The company said it would cease any all-electric vehicle development, shifting entirely to the aforementioned technology.

What is Toyota planning in the EV niche?

For a while, it seemed like the Japanese automaker had no plans to replace the RAV4 anytime soon. In November 2015, however, rumours spread that Toyota planned on refreshing the RAV4 EV. In alignment with the company’s strategic focus, Toyota turned the RAV4 into a hybrid instead.

Currently, Toyota’s focus on hydrogen fuel cell vehicle is what sets the company apart. They might as well be the only company that is not placing bets on the EV market. Or actually, betting against it.

The Japanese automaker has committed to a broad strategy of sustainable mobility. In that sense, the partnership served as a tactical step in Toyota’s long-term strategy towards sustainability.

The Toyota-Tesla partnership will be remembered not because of the RAV4 EV that came out as a result of the deal, but because of the symbolic unity that the partnership created. The 2012 RAV4 EV represented a consolidation of two disparate corporate cultures – a traditionalist with a vision and an innovative startup.

But did you know that the history behind electric and hybrid cars is way complicated? Learn more about it by reading Corsia Logistics article on: The World’s First Hybrid Car. However, shipping an EV or hybrid car does not have to be complicated at all. How does that work? Give us a call and we will be happy to help you out and give you a quote.

Screen Shot 2016-03-24 at 6.30.20 PM

Share our experience:
Are you ready to ship a car?
Recent posts

Shipping my car to another state

Vehicle transport is a service that private customers and businesses utilize daily. Whether you are relocating or going for a long vacation, shipping your car

car shipping quote

Truckers Can Fight Sex Trafficking

If You See Something, Say Something! This is the slogan of the nonprofit group Truckers Against Trafficking, the organization’s main goal is to have more

Read more

Corsia Logistics team works hard every day to ensure reliable expedited car shipping service. Our customer reviews prove that.

5-Star Rated Car Shipping Company

5/5
5/5
5/5

they trusted us

and here's what they say

Simon Moore
Great company
Read More
Looking for a logistics company, to ship my car, from California to Illinois,my first search, then Corsia showed up, skeptical. Call and a very friendly secretary: Elena. She guided me through, I scheduled and as she explained, all when smooth as scheduled Very happy I did the right choice. I'll recommend this great Company to anyone that is thinking to relocate a vehicle. Thanks Corsia logistics for your honesty and professionalism!
Elizabeth Woodward
High five's all around!
Read More
Corsia was highly recommended by a friend in the automobile industry. We needed to transport a cargo van from Seattle to Florida. We contacted Corsia who quickly arranged transport within just a few days. Communication was outstanding! Just a few email confirmations and we were all set. Mike was great and arrived right on time and delivered to Florida on schedule. Tip-avoid the hornets nest of auto brokers on line and just contact Corsia for a truly great experience!
Carrol Tiffany
Amazing
Read More
Corsia has been amazing. Their prices are really competitive but more importantly their customer service has been 5-Star. Elena followed up with me every step of the way, making sure there was no miscommunication between me & the driver. We are using them to ship a 2nd vehicle & would not hesitate to use them again!
Tony Boyd
Definitely recommend
Read More
I have recently used Corsia for long time family car with sentimental value that was moved I have recently used Corsia for shipment of my vehicle from Oregon to Arizona by recommendation from other family member who also used Corsia in the past. I am very pleased on the service and the communication throughout shipment. Ken was my direct contact and kept me informed along the move The car was picked up and delivered as communicated. I did use a enclosed mover and the driver was also clean cut professional and treated car as his own. I would definitely recommend Corsia again with the experience I have had. Thank you. T
JW
Top notch
Read More
Top notch Transport - Porsche 997 Top notch! As easy and efficient as one could possibly imagine. Great customer service.. thank you Luke. Great prices. Check. Timely communications. Check. Clean transport trailer. Check. Supremely careful driver. Check. Timely arrival. Check. Don't mess around elsewhere, just call Corsica and feel confident your transports needs are going to be exceeded. My Porsche 911 rode like a Queen in her enclosed chariot. I've never needed a transport company before, and I surely will use them every time. Do yourself a favor, seriously. Call now.
Geet Mp Haryana
Reliable, efficient
Read More
Corsia rep (Elena) was very proactive. Helped ship a car from CA to GA. She checked in with me via email quote and several phone calls to find me the best possible quote for the fastest available service. After several communications, Corsia was able to schedule a vehicle pickup the next day. The driver communicated well, and the vehicle arrived in final destination faster than we expected in perfect condition. I highly recommend using Corsia's reliable, efficient service.
Cay Liptak
Clean, efficient, wonderful
Read More
Thanks, Corsia! Pickup was so clean, efficient, and wonderful -- my only recommendation is to make sure you schedule it during the day so you can fully review the car in the daylight. Drop off was equally wonderful, and the whole trip went down without a hitch (pun intended!). Seriously, Corsia delivered my Jeep from CT to California with no issues or bumps in the road!
Csaba Kovesdy
Truly positive experience
Read More
Corsia Memphis to LA, mid-size SUV. I looked at 4 different companies amd Corsia was the most responsive of them. While being responsive, they were not unduly aggressive: when I indicated that I need to wait a month before making a decision they stopped contacting me and only came back with a reminder when I really needed it. Once I decided to engage Corsia they found me a transport within two days and the car was delivered (from Memphis to LA) in another two days. I had a truly positive experience.
Kelly Torres
Highly recommend
Read More
Working with Corsia Logistics was a great experience. Working with Corsia Logistics was wonderful. They were able to find a driver right away to transport our car. They were in constant communication as to when the car was getting picked up and dropped off. The driver also communicated with me as to when he would arrive. I would highly recommend Corsia Logistics.
Amy Nelson
Excellent Organization
Read More
Corsia was an excellent company to work with while I transferred my car across the US. A friend of mine suggested I use them as they had been very organized and trustworthy with her own car. I researched a few different place but decided to go with Corsia and I'm so glad I did! Any questions I had throughout the process they answered quickly and clearly. I would definitely use them again in the future and recommend them for others to use.
Previous
Next