A car logo is not just a symbol of recognition. It represents the spirit of a brand and carries the history of its creation. It’s no coincidence that today we see a raging bull on Lamborghini’s emblem, a T-shape on Tesla’s cars, or the three overlapping ellipses on Toyota’s vehicles. Knowing more about what stands …
Kids change the game of life completely. Denying it won’t change the truth. Doesn’t it seem that once you have kids, you become a different person? And we understand, why it happens. More responsibilities, more duties, less free time, less quiet time. Less me-time as a whole. And somewhere in that lifestyle, you may need …
Most people can recognize a fast car when they see one. You know it is fast, when it is barely legal to drive it outside of the race track. The shape, the sound, the ground clearance and of course the benchmark we all understand is jumping from zero to 60 because acceleration matters. Why are …
Seeing more electric cars on the road? No, this is not a dream. And no, it’s not Back to the Future either. It’s 2018 and it hasn’t even been a full year since EVs broke their own annual record in sales. In 2017, for the first time, new EV sales passed one million units globally. What …
Tesla is more than just a piece of innovation. The way it revolutionized the automotive industry is a phenomenon of its own. Yet, Tesla’s success is quite similar to that of Facebook and the way it’s been transforming modern communication. It reminds us of Uber’s market entrance and the strength with which it disrupted transport …
There is it one more time. An announcement for a new development from Elon Musk and Tesla Motors. We should be already used to these, but somehow the news keeps surprising us. In August 2016, the CEO of the Silicon Valley upstart unveiled a new, more powerful battery pack that will boost performance in Tesla’s …
If Back to the Future was a movie coming out this year rather than in the 1980s, what could substitute the hoverboard today? Not literally, of course! After all, hoverboards are inimitable! But still, what is the innovation that has sparked both excitement and suspicion in present days? Something that used to seem so far …
Apparently, it’s been more than 10 years since the first time Elon Musk laid a plan for the future of electric cars. But who keeps track of time when you have someone who keeps surprising you every year? Well, he does. Because in 2016, he published the second part of that same plan from 10 …
The automobile industry has been considered one of the most competitive business fields. If you want to join the players, you would first have to consider all the threats along the way. Large capital investments, R&D expenditures, economies of scale, network effects related to distribution or service are only some of the requirements that have …
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