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Five famous car logos and stories behind them

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Five famous car logos and stories behind them

A car logo is not just a symbol of recognition. It represents the spirit of a brand and carries the history of its creation.

It’s no coincidence that today we see a raging bull on Lamborghini’s emblem, a T-shape on Tesla’s cars, or the three overlapping ellipses on Toyota’s vehicles. Knowing more about what stands behind these famous car logos will ultimately make us feel closer to our favorite brands.

Five car logos – five stories

The four rings of Audi

famous car logos audi

Audi goes back to 1899 when August Horch founded Horch & Cie in Cologne, Germany. As the story has it, Horch decided to leave the company after some disagreements with the other board members.

He founded another car company. However, as he could not use his last name anymore, he went for Audi, a Latin translation of “Horch,” which in German means “listen.” That’s when the name Audi came into the spotlight and has remained there ever since.

The brand’s logo is tightly connected to its history, as the four joint rings represent the later union of four of the oldest German car producers: Audi, DMW, Horch, and Wanderer.

In 2009, as Audi turned 100 years old, the logo was slightly modified to a more classy modern look. The four rings now look more vivid in their 3-D image, dressed in bright chrome color. The feeling of sophistication you get while looking at this logo is one of the key characteristics that Audi is associated with. The four tangled circles have wonderfully transmitted this feeling to all car enthusiasts for over a century now.

Lamborghini’s raging bull

famous car logos lamborghini

Ever wondered where the bull in the Lamborghini logo comes from? Or why does it resemble the logo of its sports car rival, Ferrari? The answers to both questions have a common denominator: Ferruccio Lamborghini, the founder of the brand.

The story goes that one day around 1962, Mr.Lamborghini paid a visit to the ranch of a Spanish breeder of fighting bulls and even got to see a bullfight. This was enough to get him interested in these powerful animals and bullfighting in general. Another interesting detail is that the future car maker himself was a Taurus. Combine these two facts, the bull as a symbol of speed and power, and safety of the shield – and the Lamborghini emblem is born.

Also, a resemblance to Ferrari’s black and gold logo was no coincidence. In fact, Ferruccio was a huge fan of Ferrari’s sports cars. Even though at that time, Lamborghini was producing only tractors, he was a good connoisseur of sports vehicles. When he went to Enzo Ferrari with some suggestions, the latter did not pay attention. And so Mr. Ferrari’s attitude further sparked the rivalry among the two brands.

Tesla’s “T” meaning

EVs not replacing conventional cars

Tesla is a modern electric sports car brand, hence the meaning and story of its logo are slightly easier to uncover. However, even if the T-shaped logo can seem trivial at first, there is more to it.

There have been rumors that the logo is a tribute to Nikola Tesla. Yet, these were nothing more than unproven theories. Until finally, Elon Muck decided to clarify through his Tweet: “Similar to SpaceX, the T is like a cross-section of an electric motor, just as the X is like a rocket trajectory.”

Initially, the logo was supposed to include a shield, but later the company decided to go with the bear “T.” Designed by the RO studio, the font, black and white color, and positioning of the logo on the car, make it look futuristic and classy at the same time.

Toyota’s arrival

famous car logos toyota

The automaker began as “Toyoda,” named after its founder Sakichi Toyoda. As the Toyoda vehicles were expanding internationally, by 1936, it was time for a new logo.

The present logo of Toyota, as well as the name modification, is an outcome of a brand designing contest. Believe it or not, it took five years for those three oval shapes to be created. What is their meaning, though? What do they stand for?

As I mentioned before, three oval shapes are intertwined symmetrically. The two smaller perpendicular ovals represent the hearts of the customer and the company. The idea is to show that they are tied together in symmetrical harmony.

The bigger oval shape accompanied by the white background symbolizes the surrounding environment, safety, happiness in driving, and social responsibility. Now that you know the meaning behind the Toyota logo, I believe it makes sense, why it took the designers five years to come up with it.

Maserati’s Trident

famous car logos maserati

This is one of the logos that has remained almost identical from the inception of Maserati in 1926. According to the luxury car manufacturer, the logo provides a trident of history, power, and symbolism.
The inspiration for it has two major sources. The first one is the Roman mythology.

The logo was designed by one of the Maserati brothers, Mario. He was not a car enthusiast but possessed a talent for creativity. He proposed the logo that represented the marriage of power and safety through the symbol of the god Neptune’s dominance over the seven seas.

Now, this mythological inspiration did not come in vain. There is a statue of Neptune in Piazza Maggiore in Bologna, Italy. This brings us to the second muse to inspire the colors of the emblem: Bologna’s flag. It happens that the founder of Maserati was originally from Bologna. Hence, its flag colors – white, blue, and red – were also incorporated in the trident logo.

As I look at Maserati’s emblem, I cannot help but admire how mythology, history, and modern power are skilfully put together, resisting decades without changes.

Shipping your favorite car

Learning about the stories behind famous car logos is one thing. Yet, the need to ship your vehicle as you move, especially across the country, is another commitment.

Whether you’re shipping a TeslaLamborghini, or Toyota, you want your vehicle to reach its destination efficiently and safely. Therefore, it’s important you choose the right auto transport company with a good reputation and safety record.

At Corsia Logistics, we believe that honest car shipping advice, realistic quotes, and exceptional customer service are vital to the successful vehicle relocation process. Hence, do not hesitate to give us a call at (818)850-5258 or write to us at any time. Our team of logistics experts will be glad to come to your assistance.

Thank you!

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Looking for a logistics company, to ship my car, from California to Illinois,my first search, then Corsia showed up, skeptical. Call and a very friendly secretary: Elena. She guided me through, I scheduled and as she explained, all when smooth as scheduled Very happy I did the right choice. I'll recommend this great Company to anyone that is thinking to relocate a vehicle. Thanks Corsia logistics for your honesty and professionalism!
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Corsia was highly recommended by a friend in the automobile industry. We needed to transport a cargo van from Seattle to Florida. We contacted Corsia who quickly arranged transport within just a few days. Communication was outstanding! Just a few email confirmations and we were all set. Mike was great and arrived right on time and delivered to Florida on schedule. Tip-avoid the hornets nest of auto brokers on line and just contact Corsia for a truly great experience!
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Corsia has been amazing. Their prices are really competitive but more importantly their customer service has been 5-Star. Elena followed up with me every step of the way, making sure there was no miscommunication between me & the driver. We are using them to ship a 2nd vehicle & would not hesitate to use them again!
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I have recently used Corsia for long time family car with sentimental value that was moved I have recently used Corsia for shipment of my vehicle from Oregon to Arizona by recommendation from other family member who also used Corsia in the past. I am very pleased on the service and the communication throughout shipment. Ken was my direct contact and kept me informed along the move The car was picked up and delivered as communicated. I did use a enclosed mover and the driver was also clean cut professional and treated car as his own. I would definitely recommend Corsia again with the experience I have had. Thank you. T
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Top notch Transport - Porsche 997 Top notch! As easy and efficient as one could possibly imagine. Great customer service.. thank you Luke. Great prices. Check. Timely communications. Check. Clean transport trailer. Check. Supremely careful driver. Check. Timely arrival. Check. Don't mess around elsewhere, just call Corsica and feel confident your transports needs are going to be exceeded. My Porsche 911 rode like a Queen in her enclosed chariot. I've never needed a transport company before, and I surely will use them every time. Do yourself a favor, seriously. Call now.
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Corsia rep (Elena) was very proactive. Helped ship a car from CA to GA. She checked in with me via email quote and several phone calls to find me the best possible quote for the fastest available service. After several communications, Corsia was able to schedule a vehicle pickup the next day. The driver communicated well, and the vehicle arrived in final destination faster than we expected in perfect condition. I highly recommend using Corsia's reliable, efficient service.
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Thanks, Corsia! Pickup was so clean, efficient, and wonderful -- my only recommendation is to make sure you schedule it during the day so you can fully review the car in the daylight. Drop off was equally wonderful, and the whole trip went down without a hitch (pun intended!). Seriously, Corsia delivered my Jeep from CT to California with no issues or bumps in the road!
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Working with Corsia Logistics was a great experience. Working with Corsia Logistics was wonderful. They were able to find a driver right away to transport our car. They were in constant communication as to when the car was getting picked up and dropped off. The driver also communicated with me as to when he would arrive. I would highly recommend Corsia Logistics.
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Corsia was an excellent company to work with while I transferred my car across the US. A friend of mine suggested I use them as they had been very organized and trustworthy with her own car. I researched a few different place but decided to go with Corsia and I'm so glad I did! Any questions I had throughout the process they answered quickly and clearly. I would definitely use them again in the future and recommend them for others to use.