Let me tell you a little secret. Although I am a man, one of my favorite cars in the world is Nissan Micra К12. For a while, it has been labeled as the poster feminine car. But you know what? The little thing is comfortable, you can park it anywhere, and it is one of …
Millennials are an important segment for automakers who continuously seek a younger customer base. But until recently, the auto industry feared that Millenials would opt for car renting services rather than car ownership. Today, however, Generation Y’s willingness to own a car seems to be increasing. We previously thought car ownership was unaffordable for millennials, …
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