What do Ferrari, Lamborghini, and Maserati have in common? They are all Italian luxury car marques. With that said, the last one stands a bit away from the bunch. That couldn’t be more obvious with the latest Maserati Quattroporte model.
While both Ferrari and Lamborghini fight for the title of the most exotic sports car, Maserati takes a different route. In this post, we will see why “luxury” does not always mean the same thing for all cars.
Why do some people refer to Maserati as a poor man’s Ferrari?
Who likes living in the shadow of a much more famous brand? Whatever they do, they will always be compared to that “number one”. Unless… they change the game!
Undoubtedly, Maserati has gone through its fair share of identity crises in the past. For a long while, both Ferrari and Maserati were Fiat Chrysler subsidiaries, and they still share many things to this day. That naturally leads some people to conclude that if you want to save up on a Ferrari, you better go for Maserati. Only that’s not how it works.
Since the late 2000s, Maserati has been positioning itself not as a competitor to the other supercar brands, but as the more comfortable alternative. Craving speed and power? Go for a Lambo (or Ferrari). Want a nice long ride, comfort, and the ability to still push that pedal hard? Can’t beat a Maserati!
Take the Quattroporte for example. It still has that cozy sedan spirit, but it can bite, too. On top of that, it is not just a car to show off, but one that can actually serve a family. That makes it a smarter choice in many situations. Does it deliver though?
Is Maserati Quattroporte a good car?
All Italian cars have suffered from bad reputation in the past. There’s a saying that Italians design amazing cars, but cannot build them afterward. Is that the case with Maserati Quattroporte?
Plenty of interesting vehicles have passed through our luxury auto transport services. Of course, this does not give us a perspective on their quality, but we can see how much their owners cherish them. Plus, we can confirm straight away that the Quattroporte has one of the best designs out there – interior too!
Now, it would be dishonest to say that Maserati is famous for reliable cars. However, if you do your research, you would notice that the Quattroporte stands above the rest. Compared to its German competition, it provides a more distinctive feel with similar reliability. Мany also say that it beats Mercedes-Benz S-Class in comfort, which means a lot!
To answer the question though – it can be a good car for the right person. For people who want unique luxury and speed to match without sacrificing the smooth ride, the Quattroporte is indeed a good choice. Great even! We just have to take into account that its target market remains very small.
How successful is Maserati Quattroporte?
This may come as a surprise, but the model has almost 60 years to its name. Considering how luxury brands go through new models one after the other, this goes to show that Maserati cares about consistency.
Fun fact: its name translates as “four doors”. Because of that, it has always had a very particular niche – that of a sports sedan. The very first generation had a V8 engine from the get-go with its not-too-shabby horsepower of 260. Though now famous for its aesthetics, the Quattroporte was not that beautiful at first. After its first generation, it wasn’t until the 5th one that folks started to care about it.
With all that said, Maserati has always been on the lower number of sales. For example, Quattroporte’s third generation had only 2,155 units made, and the fourth went up to 2,400. Even with its fairly popular fifth generation, there were only 25,000 cars sold.
As you can see, as far as big numbers go, the model is not among the most popular. Even among luxury brands, Maserati remains fairly niche to call it an obvious success. But you know what? Its fanbase prefers it that way!
What makes Maserati Quattroporte different from other luxury cars?
If you compare the prices of Italian luxury cars, Maserati Quattroporte may actually seem affordable. It falls within the same price range as BMW’s and Mercedes’s top offers. Yet when people see the Maserati brand, they put it at least a tier higher, maybe even more!
The marque has done an amazing thing – they have positioned themselves as an exotic choice, without having the ultra-expensive price tag. There is even a niche market for used Quattroporte units that cost even less. As some say, you can enjoy all the luxury benefits without having to pay the luxury tax.
If that sounds like something you would like to explore, you can take a look at that market. With our car shipping services, we can transport your car from any place in the US. And if you are looking into the luxury segment, don’t underestimate the Quattroporte. Old or new, it can stand its ground!